BLUE Communications has been appointed on a retained basis to manage PR and communications for Høglund, a Norway-based global leader in marine automation.
BLUE will develop and implement a communications strategy that focuses on educating the market on the importance and value of automation. Working closely with Høglund’s CEO Børge Nogva, BLUE will build credibility and trust in Høglund’s brand, enhancing the business’ reputation with ship owners, ship yards, naval architects, and other stakeholders.
The retained agreement follows an initial project completed by BLUE in 2016 that focused on exploring and defining Høglund’s brand, values, proposition, and future strategic vision.
BLUE’s Høglund account team includes Senior Consultant Clare-Marie Dobing, Account Manager Peter Jackson, and Junior Account Executive Sophia Cheesman.