We have been working with BLUE since 2016 to strengthen our PR and marketing strategy, which since then has significantly improved. They are professionals in defining the right messages for our target audiences and helping us to communicate them across multiple channels. Thanks to BLUE, we have increased our social and digital media presence, as well as Daikin’s share of voice in relevant media outlets. Despite the physical distance between our two organisations, we are able to work cohesively as a team and they have always given us great results.
We have been working with BLUE for the last 18 months and we are impressed by their professionalism, responsiveness, and fresh and sound ideas. BLUE came in at a time of many changes for our organisation, when trying to launch a new brand image and build international media relations. They helped us to significantly redefine our PR and communications strategy, and further develop our collaboration with international media. The cooperation with BLUE towards achieving our goals and implementing our strategy is excellent. Ship registration is an extremely competitive and aggressive market, and PR and communications need a professional touch. We are glad the team at BLUE is by our side.
BLUE has played an integral role in our company’s rapid expansion. Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner.
I’ve worked closely with BLUE for the last ten years and continue to be impressed by the timely, creative, and high quality work they produce. BLUE has taken time to fully understand the markets in which we operate, our approach, and what we’re trying to achieve. Their help has proved invaluable for the growth and development of 20|20 Marine Energy in a hugely competitive industry.
BLUE provided important strategic communications and PR support at a vital time, as we rebranded to AAL to reflect the global scope of our operations and our ambitions for the business. BLUE not only helped us to tell our story to all parts of the global shipping industry, they did so in a way that authentically reflected who we are as an organisation, our values and our capabilities. The scope and quality of media coverage has been excellent, and BLUE has provided real support in protecting, enhancing and strengthening AAL’s brand and reputation. They have proved to be an important conduit between AAL and the global shipping media, and a valued source of strategic advice, which has helped our success.
BLUE has ably supported Verifavia Shipping in launching and developing our EU MRV verification services for the global shipping sector. BLUE has provided us with continuous support and consultancy across brand development, message creation, media relations, social media, event support, speaker opportunities and marketing materials. We particularly appreciate BLUE's responsiveness and overall reliability, as well as their extensive contact network that spans the industry. We would highly recommend BLUE to any organisation that needs to build its brand and reputation in the shipping sector.
With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!
United Arab Shipping Company selected BLUE Communications to support on two important communications projects. The BLUE team was able to provide excellent support during a critical phase of UASC’s growth and expansion, which included to name a few: the preparation and announcement of the “Ocean 3” alliance and “Hamburg Sud” cooperation agreement, the delivery of the first ultra-large LNG ready vessel “Sajir”, reefer services expansion and the preparation for the delivery of the world’s greenest ultra-large vessel “Barzan”. BLUE Communication’s team members were an extension of my in-house team, and they were, at all times, insightful and reliable.
We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications as a global, growing business. In addition, BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do.
BLUE has played a pivotal role in supporting Ardmore Shipping from our early beginnings to becoming the public company that we are today, with a fleet of over 20 vessels. BLUE intrinsically understands who we are as an organisation, our goals, our values and the reputation that we wish to build. They are a trusted source of expertise and support on all aspects of our approach to strategic communications and public relations, and they have done an outstanding job of helping us to build our profile and deliver our messages to the tanker market. Put simply, BLUE are an essential part of our team.
BLUE's in-depth knowledge of the maritime industry as well as their media network makes them stand out from other PR consultancies. They have consistently demonstrated that they can work well with a global team based in different time zones , and understand and profile the different focus and service offerings of each region or sector of a complex global organisation. The team appreciates the complexity of communications in today's world, often providing counsel to our ideas and initiatives beyond mere PR and media relations.
It’s a tough market out there and we need to get our message to those who make decisions in the maritime sector. BLUE makes that happen, end of story.
BLUE’s ability to think strategically and create a multi-tiered communications platform has allowed us to successfully exploit opportunities not previously available to us. That’s testament to their ability to understand our business needs, but also – and most crucially – our market and what drives it.
Following years of successful work with Kittiwake Developments, BLUE has continued to provide PR and strategic communications support to Parker’s European Hydraulic Filter Division since Parker Hannifin acquired Kittiwake in 2012. BLUE’s knowledge of both the marine and oil and gas industries, coupled with the team’s professionalism, has directly supported Parker’s market penetration in these spaces. I would highly recommend working with BLUE.