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In an era where AI is reshaping search, third-party data is on its way out, and audiences expect content that speaks directly to them, so for maritime and renewable energy industries, it is important to keep up to date with these digital trends.
For many, the answer lies in shifting from broad campaigns to insight-led strategies tailored to niche stakeholder groups. However, cutting through the noise takes more than tools and tech and requires expertise and specialism in the industry.
Joining Callum Beaumont on The Maritime SoftwareHub - The People Podcast, our Associate Director and Head of Digital Marketing, Katie Dean, shares how brands can stay ahead in this evolving digital space.
From the rise of AI-powered search to the increasing importance of first-party data and CRM strategy, Katie discusses where digital marketing is heading and why human insight behind the data still matters most.
Listen/watch the episode via:
🎥 Watch the video: https://youtu.be/vpHCFJBbrNo
🎧 Listen on Spotify: https://open.spotify.com/episode/0YHNODzbetlNMhprCjWhZW?si=1c10cd46525e4dd5
🔉Listen online: https://feeds.captivate.fm/maritime-softwarehub/
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