Turning market expertise into influence and impact.
BLUE is a specialist B2B communications consultancy for organisations operating in complex, high-value industries. We combine deep sector knowledge with high-level strategy to deliver communications that drive measurable business outcomes and behavioural change – not just visibility.
We help clients lead conversations, shape markets and unlock growth.
retained clients across four continents
years of collective industry experience
Listed in PR Week’s
Top
since 2017
A PR Week UK
Top
B2B consultancy since 2018
Turning market expertise into influence and impact.
Digital Marketing Brand Strategy Communications Creative Insight Business
BLUE is a specialist global B2B communications consultancy for organisations operating in complex, high-value industries. We combine deep sector knowledge with high-level strategy to deliver communications that drive measurable business outcomes and behavioural change – not just visibility.
We help clients lead conversations, shape markets and unlock growth.
How we work
The only specialist consultancy representing maritime, marine leisure, energy and carbon markets in the ranking
retained clients across four continents
years of collective industry experience
Listed in PR Week’s
Top
A PR Week
Top
B2B consultancy
Maritime
Deep networks, board-level relationships, and two decades of earned credibility.
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Energy & Carbon
Working as peers, we support pioneers that push boundaries in cleantech, future fuels and the energy transition.
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Marine Leisure
Over 30 years of experience in supporting brands reshape the future of a transformative sector.
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Our approach
Sector intelligence
We understand the industries we serve – from global shipping and marine leisure to energy and carbon markets. Our credibility comes from deep immersion, not observation.
Strategic consultancy
We operate as true consultants and care passionately about what we do. We challenge constructively, always initiating programmes and campaigns by creating building blocks founded on collaborative insight and clear objectives.
Measurable impact
Visibility is not enough. We align communications to commercial outcomes – growth, investment, market entry and expansion, industry influence, and behavioural change.
Integrated delivery
Strategy only matters if it delivers. We work across communications, digital, creative and insight as one cohesive consultancy model to ensure we maximise impact.
Trusted partnership
Our clients stay because we understand their markets, what motivates them and what keeps them awake at night. We build long-term relationships grounded in commercial understanding, market expertise, and responsiveness.
Brand pillars summary
Delivering a refreshed brand identity and impactful communications strategy that directly communicates NORVIC’s mission.
Brand repositioning plus integrated multi-channel communications programme supports Houlder’s gear change.
Integrated brand, creative and communications to help shape a better maritime world.
Driving true sustainability
Since 2008, BLUE has championed the true sustainability agenda within our specialist sectors, helping clients communicate how they’re not only meeting their obligations to the environment, but also to their clients, shareholders, employees and society.
Latest news
“BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE a vital extension of the work we do.”
Esa Henttinen,
Executive Vice President
“BLUE moved us from an initial position of ‘healthy scepticism’ to becoming ‘convinced advocates’ of the process, approach and the people we worked with. “.
Simon Hill,
Chief Financial Officer
“Adding to this the sense of trust, personal care, true interest and enthusiasm, you have a unique package that the BLUE team undoubtedly provides with great success.”
Vassilios Demetriades, Cyprus Shipping Deputy Minister
“We appreciate the collaboration we have with BLUE and value the team’s strong communication skills and advisory approach. They bring a structured and thoughtful perspective to discussions, which has been helpful in shaping our direction.”
Kjersti Løken,
Vice President Marketing & Communications,
Global Sales & Marketing
Joakim Carlsson,
Head of Marketing
“Working with BLUE has been a positive experience for the team at Honda Marine Europe. The team consistently brings energy, professionalism and a strong understanding of our brand and industry. Their collaborative approach, responsiveness and ability to deliver high-quality PR support across multiple markets have made them a valued partner. It’s a pleasure working with a team that is both strategic and personable.”