Marine Leisure
How we work
The marine leisure industry demands communications and marketing that combine lifestyle aspiration with technical credibility.
BLUE brings sector expertise and creative ambition to help brands connect with consumers across different communities and generations of boat owners and enthusiasts, as well as dealers, media and industry stakeholders.
From powerboat and sailing brands to marine technology, superyachts, and accessories, we understand the dynamics of this market – its seasonality, its audiences, its events calendar and its media landscape. We develop integrated communications programmes that build brand equity, drive demand and support commercial growth
Building upon Saltwater’s legacy
For more than 30 years, Saltwater was the PR agency of choice for marine leisure and superyacht brands around the world, building a reputation grounded in genuine sector knowledge, close media relationships and a sharp understanding of what moves this market. It became a trusted name with global clients and an international industry presence.
That legacy is something we are proud to continue with BLUE, as a fully integrated consultancy. Many of the Saltwater team, its client relationships and the deep expertise it accumulated over three decades are now entrusted in BLUE’s marine leisure and superyacht practice.
We continue the work Saltwater started, with the same specialist knowledge and trusted contacts, supported by broader creative, digital and strategic resources and a global network that spans commercial maritime, energy and carbon and beyond. That 30-year legacy is now the foundation of our ambitions to take marine leisure communications and marketing to the next level.
