BLUE provided global PR, media relations and corporate communications support to Ardmore Shipping, a product and chemical tanker company. Founded in 2010, Ardmore pursued a vision of becoming a world-class tanker company, meeting the highest professional standards in technical, operational and commercial performance, and grew to earn a reputation for operational excellence and eco-efficient shipping.
As a newly established company in 2010, Ardmore faced the challenge of introducing itself to a competitive tanker sector while building credibility and visibility. In a crowded market, it needed to stand out by projecting a strong public profile that reflected its values and strengths. It was essential to communicate Ardmore’s commitment to operational excellence, environmental responsibility and commercial reliability, while attracting key industry stakeholders including investors and charterers.
BLUE’s engagement was built on a deep understanding of Ardmore’s values, standards and industry positioning. To help establish Ardmore as a leader in the market, we developed key messaging that captured the company’s capabilities and long-term vision, communicated consistently through targeted media outreach. By carefully positioning Ardmore’s milestones, fleet growth and eco-efficiency initiatives, we made sure the company’s story reached the right audience.
BLUE supported Ardmore’s successful listing on the New York Stock Exchange in 2013. Working closely with Ardmore’s investor relations advisors, we aligned communications strategy with regulatory requirements while keeping Ardmore’s growth narrative compelling to investors. Our team also provided ongoing reputation management and crisis communications support, helping Ardmore through the complexities of a dynamic global industry.
Our remit extended to managing Ardmore’s social and digital channels, keeping its digital presence authentic to the brand while optimising the opportunities to tell its story, including Ardmore’s growing focus on minimising the environmental impact of its operations and playing its part in the industry’s decarbonisation ambitions, underpinned by Ardmore’s Energy Transition Plan.
We also supported Ardmore’s leadership transition, as the mantle passed from the company’s founders to a new generation of leadership, and helped Ardmore share its perspectives on the biggest issues facing the industry, from performance optimisation and crew welfare to the energy transition, regulatory compliance and safety at sea.
Ardmore has grown into a mid-sized tanker company with a fleet of over 20 vessels and a strong reputation for commercial and operational excellence. BLUE helped build the credibility and market recognition that allowed Ardmore to stand out among its peers, ensuring its achievements were recognised, its vision communicated effectively and its reputation matched its brand promise of ‘Performance and Progress’. The social strategy has delivered LinkedIn follower growth of 152%.
