We’re a social bunch
For well over a decade, BLUE has provided global PR, media relations, and corporate communications support to Ardmore Shipping, a pioneering product and chemical tanker company. Since its founding in 2010, Ardmore has pursued a vision of becoming a world-class tanker company, meeting the highest professional standards in technical, operational, and commercial performance. Over the years, Ardmore has grown significantly and earned its reputation for the highest standard of operational excellence and a leader in eco-efficient shipping solutions.
As a newly established company, Ardmore Shipping faced the challenge of introducing itself to the competitive tanker sector while building credibility and visibility. In a crowded market, it needed to stand out by projecting a strong public profile that reflected its values and strengths. It was essential to communicate Ardmore’s commitment to operational excellence, environmental responsibility, and commercial reliability while attracting key industry stakeholders, including investors and charterers.
Ardmore Shipping has grown into a mid-sized tanker company with a fleet of over 20 vessels and a world-class reputation for commercial and operational excellence. We are deeply proud to have played a role in building credibility and market recognition, allowing Ardmore to stand out among its peers.
By continuing to drive awareness and engagement, BLUE remains committed to supporting Ardmore Shipping’s mission to lead in sustainable and efficient tanker shipping. Our collaboration ensures that Ardmore’s achievements are recognised, its vision is communicated effectively, and its reputation continues to live up to its brand promise of ‘Performance and Progress’.
BLUE's engagement with Ardmore Shipping has been built on a deep understanding of its values, standards, and industry positioning. To help establish Ardmore as a leader in the market, BLUE developed key messaging that encapsulated the company’s capabilities and long-term vision. This messaging was consistently communicated through targeted media outreach. By carefully positioning Ardmore’s milestones, fleet growth, and eco-efficiency initiatives, we ensured that the company’s story resonated with the right audience.
BLUE played a role in supporting Ardmore’s successful listing on the New York Stock Exchange in 2013. Working closely with Ardmore’s investor relations advisors, we aligned communications strategies with regulatory requirements while ensuring that Ardmore’s growth narrative remained compelling to investors. Furthermore, our team has provided ongoing reputations management and crisis communications support, helping Ardmore navigate the complexities of a dynamic global industry.
Our remit has extended to managing Ardmore’s social and digital channels, ensuring that its digital presence and engagement remain authentic to Ardmore’s brand whilst adapting to optimise the opportunities to tell its story through these channels. This has included Ardmore’s growing focus on minimising the environmental impact of its operations and playing its part in meeting the industry’s decarbonisation ambitions, all of which are underpinned by Ardmore’s Energy Transition Plan.
Most recently, we have supported Ardmore’s leadership transition, which is seeing the mantle pass from Ardmore’s founders to a new generation of leadership. We also help Ardmore to share their perspectives on the biggest issues facing the industry today, whether that is performance optimisation, crew welfare, the energy transition, regulatory compliance, or safety at sea.
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