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Creative

Creative

BLUE's integrated approach to renewable energy and maritime creative services means dedicated to delivering focused executions that drive engagement, inform, challenge, and inspire. We specialise in innovative design, captivating storytelling, and impactful visuals tailored to your brand's narrative. Our approach aims to captivate audiences across various platforms, ensuring your message resonates, leaving a lasting impression and sparking meaningful interactions.

Great ideas start with a detailed creative brief, so we help you develop a robust brief that delivers against your business strategy. We work up a range of original creative concepts that bring your brand or campaign strategy to life.

With a creative direction agreed, we build out the detailed design and demonstrate how the concept works across chosen media. Our team of designers, writers, photographers, typographers and film directors add impact to the assets we create.

We bring your brand to life through a visual and vocal language, including logo development, that reflects the real you: your purpose, beliefs, ambitions and tone of voice, connecting and uniting your clients, employees and wider stakeholders.

Robust brand guidelines ensure your brand ID is consistently and professionally applied at every touch point. We provide guidance and principles on how the visual and vocal elements work, including logos, fonts, imagery style, graphics, colour palette and typography.

BLUE’s creatives can support you with the production of a full suite of original digital and print assets, including reports, brochures, digital and print advertising, event design, stationery, signage and branded promotional items.

Our experienced website development team guide you through the design, build, content creation, implementation and SEO for your website project, bringing best practice and an understanding of your stakeholders needs.

Video, animation and photography techniques bring your brand to life and create sticky content to drive engagement. We use the latest techniques to produce incredible animations, and have a highly experienced photography and videography team to produce high-end productions.

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Bureau Veritas Marine & Offshore
Integrated brand, creative and communications to help shape a better maritime world
Houlder
Brand repositioning plus integrated multi-channel communications programme supports Houlder’s gear change
PML Applications
Applied science for the blue economy
Norvic Shipping
Delivering a refreshed brand identity and impactful communications strategy that directly communicates NORVIC's mission
“BLUE have been thoroughly professional and supportive throughout the project, often working flexibly as the new growth strategy took shape. The perception audit was invaluable, underpinning the new narrative, while the website design and development work has given us a vastly enhanced platform which is now actively engaging with new and existing audiences. BLUE are always highly responsive, well-organised and eager to make suggestions – a pleasure to work with.”
Dan Jones and Thecla Keizer, Marketing & Communications team
"When I’m asked for my view on what underpins performance, top of my list is always best in class PR & communications. I’ve moved roles several times, each time I’ve gone back to BLUE Communications; they listen, they create, they advise, they deliver, and then they listen again."
Conor Mowlds, Chief Commercial Officer
"With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!"
Dirk Kronemeijer, Chief Executive Officer

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