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His approach is to focus on the ethos and true differentiating strengths behind brands, to craft campaigns that win not just visibility, but credibility and trust; trust that can be converted into action, that drives tangible change and enhances and protects enterprise value.
He has achieved major success for clients – both established market leaders and emerging companies – launching, building and managing brands and reputations through all channels to all stakeholders, often in sectors where the conventional preference for a low profile has been overtaken by world events.
He learned his skills in corporate communications consultancy Landmark in the late nineties, as well as Bell Pottinger and Citigate, and then in-house with the FTSE 100 company Energis. He joined leading branding and creative agency Propaganda as a director and latterly as a shareholder, from where he formed BLUE with co-founder Alisdair Pettigrew.
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