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BLUE is delighted to announce that it has been named in the annual UK PRWeek Top 150 Consultancies table for the fifth year in a row, climbing to 105 in 2021 from last year’s position of 121. The table details the largest consultancies in the UK in terms of fee income.
2020 was inevitably dominated by the COVID-19 pandemic, and the new report shows that for the first time in more than 20 years, aggregate revenue across the UK’s biggest 150 PR firms declined (-4.3%), with more than 85 consultancies (56%) reporting a reduction.
Despite these challenging times, BLUE defied this trend and posted a 17% increase in fee income for the 2020 calendar year and increased headcount by 19%, compared to 2019. This is on the back of a significant increase in new clients, particularly spanning the key areas of transformation within the marine and energy sectors, including clean technology and decarbonisation, the drive for increased sustainability and digitalisation.
2020 also saw the launch of BLUE’s new digital marketing offering, which has grown exponentially in the past 11 months. In conjunction with this, there have been significant wins for BLUE Inspire, the brand discovery practice.
Commenting on the development, Nick Blythe, Executive Director, said:
“We’re incredibly pleased to feature once again in the UK Top 150, and to have climbed 16 places from last year. This fundamentally shows the strength and resilience of the business, and the benefits of specialising in a sector that is not confined to one geography, but is truly global, and central to powering the supply chains of worldwide commerce. It also shows the great response by the team at BLUE to rise to the challenge of remote working without it impacting the delivery of services to clients.
“The increase in new clients has been fantastic, particularly in the areas where our sectors are seeing rapid and progressive transformation, where brand and reputation are the key component in creating true differentiation and seizing competitive advantage. We’ve also been delighted to expand the scope of our support for a large number of our longstanding clients, especially in digital marketing, which has been a key channel for communications and lead generation, particularly over the past year, where face-to-face communications has been largely redundant.”
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