We’re a social bunch
BLUE and Seafarer Social sign an exclusive partnership; offering greater access to seafarers worldwide via digital channels to enhance crew welfare and attract new talent.
LONDON, UK – Wednesday, September 18: BLUE Communications, the leading brand, PR, communications, and digital marketing agency for the marine and renewable energy markets, has formed a strategic partnership with Seafarer Social, the digital marketing agency specialising in connecting maritime businesses and organisations to the seafarer workforce.
Seafarers are too often hidden. With strategic coverage in key seafaring hubs, Seafarer Social is committed to narrating the inspiring journey of seafarers to attract fresh talent, support crew wellbeing, and enhance recruitment strategies for shipping companies. It produces the only seafarer-focused podcast in the market today, enabling maritime businesses to access thousands of seafarers from anywhere in the world.
The new partnership will see Seafarer Social strengthen BLUE’s integrated communications offering by enabling maritime clients access to hundreds of thousands of seafarers - a stakeholder group that has been, until now, hard to access – across multiple social media platforms.
For Seafarer Social, the collaboration provides greater access to a traditionally inaccessible and silent community, despite the fact that they are a vital part of the maritime industry.
BLUE’s managing director Alisdair Pettigrew said: “With 1.9 million seafarers in the global shipping industry, they are the too often forgotten majority. Seafarer Social’s work has proven that seafarers listen to, and are influenced by other seafarers. Today’s agreement means that BLUE’s clients are now empowered to communicate directly with them. As seafarers become more accessible, companies are recognising that it's vital to communicate directly with them.”
Seafarer Social founder Carl King said: “Nearly 30% of seafarers are under the age of 30 and we must recognise that this generation engages with media in fundamentally different ways, shaped by the rapid evolution of technology. Their attention spans, like those of all younger generations, are shorter, but that doesn't mean we should rely on outdated methods.
“We must innovate and present our messages in ways that truly engage the next generation of seafarers. If we are serious about improving retention, fostering diversity, and advancing our ESG goals, we must embrace social media, not as a future prospect but as a critical tool for today and tomorrow.
“By combining forces with BLUE, together we can help maritime brands’ messaging with the influence of seafarer figures, and develop high-quality content tailored to digital seafaring communities. This ensures our industry not only grows but also successfully retains its vital workforce."
BLUE will offer its clients digital campaigns focused on seafarers as part of its integrated communications service, spanning PR, communications, brand and digital marketing, while Seafarer Social clients will be able to access the wider maritime B2B market through the exclusive partnership. Find out more about the service by visiting https://www.blue-comms.com/services/digital-marketing.
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