Consultative. Candid. Commercially driven.
Our approach starts with genuinely understanding the businesses we work with and the industries they operate within. Supported by trusted relationships with key stakeholders, this creates an intuitive level of understanding only achievable from niche communications consulting.
We are passionate about the sectors we work within. We also recognise that organisations need to see value. That means we are not ‘yes-people’. We use our expertise and knowledge to advise and guide our clients to get the best results.
We see our clients as peers and are not afraid to provide counsel that challenges. Our reputation for professionalism spans from top to bottom; we are known for being creative, dynamic and relentless in generating opportunities.
Local expertise.
Global reach.
BLUE has built a global network of PR, brand and marketing partners that allows our clients to gain traction in hard-to-penetrate markets, including China, Japan and Korea. We support clients across four continents from our UK headquarters.
Our network extends beyond media. We maintain trusted relationships with regulators, industry bodies, event organisers and board-level contacts across the global maritime, energy and marine leisure industries. This is what we call the BLUE Network – and it is a strategic asset for every client we serve.
Beyond communications.
BLUE works for many clients at board level, often providing advice outside the immediate confines of brand and communications. We utilise our industry knowledge and stakeholder network access to provide clients with market insight and commercial opportunities they might not otherwise have realised.
Our combined decades of working in the maritime, marine leisure, energy and carbon markets set us apart from generic agencies and support an industry trend towards more vertical, specialised communications consultancy.
Since 2008, BLUE has worked at the intersection of industry expertise and strategic communications.
We serve ambitious organisations across the maritime, marine leisure, and energy and carbon sectors – industries where credibility is earned, not assumed.
Our team of over 35 specialists brings 270 years of collective industry experience. We operate as strategic advisers, not executors. Every programme begins with insight and clear commercial objectives.
We support more than 50 retained clients and over 100 clients annually across four continents – Honda, Kongsberg, Trelleborg, Powercell, Accelleron, Bureau Veritas, V.Group, 123Carbon, and Stena Bulk.
Our accumulated market intelligence is not a background credential - it is the core of what makes BLUE's approach to AI communications different.
Where AI draws on the internet, BLUE draws on people who have spent careers inside these industries – building tools that are market-specific, deciphering complex information, interpreting signals that algorithms miss, and translating genuine expertise into communications that hold up to scrutiny.
We develop proprietary AI tools specific to the maritime, energy and carbon, and marine leisure markets. We use AI to test messaging, visuals and content – applying learnings to adapt content to channel, format and audience segment. And we rely on our industry knowledge, networks and insight to act as authenticity agents, ensuring proof of human input and quality of output.
Technology
Technology is reshaping every industry we serve. BLUE helps clients communicate their technology narratives with clarity, credibility and commercial purpose – positioning innovation as business value, not technical abstraction.
Decarbonisation
Decarbonisation is transforming the industries we serve. We help clients communicate their decarbonisation strategies, investments and progress with credibility, consistency and clarity – avoiding greenwash and ensuring ESG communications withstand scrutiny.
Digitalisation
Digital transformation demands clear communication – to customers, investors, employees and regulators. We help organisations articulate their digitalisation journey in ways that build confidence and demonstrate value.
Future fuels
The future fuels landscape is evolving rapidly. BLUE brings deep understanding of this space to help clients communicate their role in the energy transition – whether in methanol, ammonia, hydrogen, LNG or biofuels.
Carbon markets
Carbon markets are complex, fast-moving and subject to intense scrutiny. We help clients navigate this landscape with communications that are informed, precise and credible.
AI communications
We recognise that AI raises the bar for communicators. We strive to be leaders in driving responsible B2B sector-specific AI communications, marrying market-focused human intelligence with the latest advances in AI.
Our people
Alisdair Pettigrew
Managing Director, Co-Founder
Nick Blythe
Executive Director, Co-Founder
Amie Pascoe
Director
Mark Stokes
Director, Brand and Creative Lead
Simon Phillips
Director
Amanda Lyons
Associate Director
Rhys Thomas
Associate Director, Insight Lead
Katie Dean
Associate Director, Digital Marketing Lead
Sam Jackson
Senior Consultant