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His approach is to focus on the ethos and true strengths behind brands, to craft campaigns that win not just visibility, but credibility and trust; trust that can be converted into action to enhance and protect enterprise value.
He has achieved major success for clients – both established market leaders and emerging companies – launching, building and managing brands and reputations through all channels to all stakeholders, often in sectors where the conventional preference for a low profile has been overtaken by world events.
He learned his skills in corporate communications consultancy Landmark in the late nineties and then in-house with Energis. He joined leading branding agency Propaganda as a director and latterly as a shareholder, from where he formed Blue Communications, with co–founder Alisdair Pettigrew.
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