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About BLUE

We talk your language

BLUE is a global brand, PR & communications and digital marketing agency, working with businesses and organisations spanning the global commercial maritime, marine leisure and renewable energy markets.   

We work with over 80 clients worldwide, and rank in the top 10 of UK B2B agencies, with a 45+ strong team of industry specialists to help you tell your story.   

Since 2008, we’ve been applying our in-depth knowledge, networks and experience to create compelling, insight-driven communications strategies, supporting you in building powerful, resilient and truly sustainable brands. 

We’ve built on our deep experience in serving the commercial maritime and renewable energy sectors by broadening our services to the leisure marine and superyacht market, delivered through the Saltwater brand.
  
BLUE talks your language. With our proven market-leading expertise across PR & communications, brand strategy, creative, digital marketing and insight, we can truly say we talk business. 

PR & Communications

  • Thought leadership

  • Media relations

  • Social media

  • Digital PR

  • Issues & crisis management

  • Media training

  • Events & awards management

  • Employee engagement

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We help you build and protect your brand through communicating with the audiences that matter the most. We develop your strategy to meet your commercial objectives, delivering a multi-channel approach that creates measurable positive impact, engagement and trust.

Brand strategy

  • Brand discovery

  • Purpose, vision, values

  • Brand narrative

  • Brand architecture and strategy

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Successful organisations inspire people to emotionally connect with their brand. They are clear on why they exist, their purpose, their vision for the future and the value they bring to their market and society. We get under the skin of your organisation’s reputation and bring purpose-driven brands to life with creative and inspirational strategies.

Creative

  • Creative concepts

  • Brand identity

  • Brand guidelines

  • Digital and print assets

  • Video and animation

  • Website development

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BLUE’s integrated approach means we’re comfortable in all forms of media. Whether it’s print, digital, film or animation, our in-house creatives originate, manage and deliver focused creative executions that drive engagement, inform, challenge and inspire. 

Digital marketing

  • Media planning & buying

  • Event marketing

  • SEO

  • PPC search & display

  • Demand generation

  • Paid social

  • Email marketing

  • Content creation

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Insight-led, strategic digital marketing solutions designed to reach key-stakeholders and spark reaction. We cover all key channels, from digital campaigns on social media to informed trade media advertising, capitalizing on our in-depth knowledge of the marine and renewable energy markets to deliver impactful and cost-effective campaigns that work.

Insight

  • Strategic advisory

  • Market and competitor research

  • ESG strategy and reporting

  • Network engagement

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We mine our in-depth sector knowledge, data intelligence, and stakeholder networks to deliver research that gives you deep insight into the challenges and opportunities for your business. BLUE is a convenor and creator of industry collaborations, developing strategic reports and white papers, and delivering commercial advisory services that drive and influence better decision-making.

Meet our senior team

Founded by consultants with decades of experience and networks within the marine and renewable energy markets, BLUE has built a team that genuinely understands your business and the issues and challenges you face.  We share your passion and drive to make a difference and a return.   

Alisdair Pettigrew
Managing Director, Co-Founder
Nick Blythe
Executive Director, Co-Founder
Amie Pascoe
Director
Mark Stokes
Director
Simon Phillips
Director
Amanda Lyons
Associate Director
Rhys Thomas
Associate Director
Katie Dean
Digital Marketing Lead
Emily Dove
Business Development and Marketing Lead
Simon Haynes
Creative Lead
Sam Jackson
Senior consultant
Phoebe Hart
People and Culture Officer
Peter Prest
Consultant

Our Approach

Insight-led
In-depth market knowledge and intelligence to drive critical decision making and to inform our work.
A brand-first approach
We build reputations from the brand up, getting to the core of what our clients stand for and the impact they want to have on the market.
Thought leadership
We position our clients as thought leaders, developing rich content and assets that truly resonate with and influence key stakeholders.
"When I’m asked for my view on what underpins performance, top of my list is always best in class PR & communications. I’ve moved roles several times, each time I’ve gone back to BLUE Communications; they listen, they create, they advise, they deliver, and then they listen again."
Conor Mowlds, Chief Commercial Officer
“BLUE have been thoroughly professional and supportive throughout the project, often working flexibly as the new growth strategy took shape. The perception audit was invaluable, underpinning the new narrative, while the website design and development work has given us a vastly enhanced platform which is now actively engaging with new and existing audiences. BLUE are always highly responsive, well-organised and eager to make suggestions – a pleasure to work with.”
Dan Jones and Thecla Keizer, Marketing & Communications team
"With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!"
Dirk Kronemeijer, Chief Executive Officer
"We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications. BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do."
Esa Henttinen, Executive Vice President
SMW 2023 was a great success. BLUE supported the promotion of SMW for two consecutive years with their digital advertising services. Being a specialist marine and energy communications agency, their expert team ensured that our target audience was reached with compelling content across various platforms. BLUE provided us with a detailed advertising plan, engaging social media content and kept us up to date with weekly reporting and meetings which ensured the campaigns ran smoothly and generated results.
Lilia Loy, Head, Singapore Maritime Week, Maritime & Port Authority of Singapore
"BLUE has been with us since we launched our company. They have guided, supported and helped us to be the market leader we are today, driving action and leading the green transition of global trade."
Lora Jakobsen, Chief Purpose Activist
"BLUE moved us from an initial position of ‘healthy scepticism’ to becoming ‘convinced advocates’ of the process, approach and the people we worked with. We haven’t just straightened out the look and feel of the brand but have also addressed and resolved deep-seated challenges of marketing strategy and clarity of thinking".
Simon Hill, Chief Financial Officer
"BLUE’s knowledge of, and networks within, the marine and energy industries have proven extremely useful, enabling them to act as strategic advisors. They are very well organised and their ability to work as a true extension of our team has been highly appreciated."
Stephen Cadden, Chief Operating Officer
"Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner."
Tuomas Riski, Chief Executive Officer
"You expect professionalism, timely responsiveness, good knowledge of the sector and understanding of your needs, plus somebody that listens is proactive. Adding to this the sense of trust, personal care, true interest and enthusiasm, you have a unique package that the BLUE team undoubtedly provides with great success."
Vassilios Demetriades, Cyprus Shipping Deputy Minister

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